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Ninja Activity Tracking
Effortlessly log your daily 5 habits — FORD check-ins, personal notes, and calls — from desktop or mobile without spreadsheet friction.
Born at The Group Real Estate · Fort Collins, CO
The first relationship‑centric CRM built for Ninjas.
Stop chasing cold leads and grinding 70 hours a week on a treadmill. Lucent makes daily relationship habits frictionless — so you never let a referral slip through the cracks, fall off the wagon, or trade your life for your business.
No credit card required · Onboard your sphere in under 2 minutes
Built by Realtors, for Realtors
Built by agents at The Group Real Estate — the birthplace of relationship selling.
Generic CRMs are built for transaction pipelines and cold spreadsheets. Lucent is built specifically around the habits that generate repeat and referral business.
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Important Dates & Flow
Stay in flow on purpose. Automatically track birthdays, home anniversaries, and life changes so your sphere stays warm year-round.
03
Smart FORD Intelligence
Capture Family, Occupation, Recreation, and Dreams details seamlessly, so every conversation picks up right where you left off.
04
Habit Analytics & MoveScore
Track your Consistency Score in real time and leverage intelligence that pinpoints exactly who in your sphere is ready to move next.
Call and text tracking
Eliminate the friction. Never fall off the wagon again.
You know relationship selling works. But when you get busy with closings, manual CRM logging feels like a second job. Outreach stops, valuable connections slip through the cracks, and three months later, you're hit with an “on‑accident” dry spell.
Lucent eliminates daily habit friction. With call and text logging and instant note capture, staying consistent with your sphere takes zero extra effort — keeping your business predictable and your pipeline full.
Key activity tracking
Focus on the vital few habits that drive your income per hour.
Real estate shouldn't mean trading every evening, weekend, and family dinner for unpredictable commission checks.
Lucent isolates the vital few daily activities that generate 80% of your referral volume. By mastering your relationship habits in the morning, you generate consistent closings in the afternoon — dramatically increasing your income per hour so you can build a high-profit business and an unscripted life.
Relationship-centric
Built for people who already know, like, and trust you.
Most CRMs treat human beings like cold database rows. Lucent keeps your Hot & Warm lists front and center, so you always know where your next closing is coming from — without ever making a cold call or buying a bad lead.
- Daily Check-Ins: Turn outreach into an automatic, 15-minute morning routine.
- Hot & Warm List Management: Keep your highest-probability buyers and likely sellers organized by move urgency.
Pricing
Simple, transparent pricing.
We believe in earning your business every single month.
$59
/ month
per agent
- Unlimited sphere contacts & FORD tracking
- Daily habit tracker & activity analytics
- Hot & Warm list managers
- MoveScore intelligence
- Desktop & mobile access
- Instant self-onboarding & CSV import
- Cancel anytime — no long-term contracts
No credit card required.
Ready for your best year yet?
Stop letting valuable connections slip through the cracks. Ditch the lead-chasing grind, master your daily habits, and build the referral-based business you deserve.
Start free trialSet up your account in under 2 minutes. No credit card required.